We will discuss how to deepen the connection with your customers or how to humanize your brand. Doing an eCommerce business is not as easy as 1 2 3, you have to deeply understand your customer’s needs as well.
There should be a deeper connection between the customers and the seller, because to be a successful eCommerce business, it’s not just by selling products, you’re also in the people’s business as well.
And to add to that, people don’t usually just buy products, but they look for solutions to their problems and answer to their questions. In fact, eCommerce today is not just a transactional but instead a relational one.
You cannot just make your own website, create products and launch your business, and expect that customers will come and visit your online shop. That’s not how it works these days.
If you really want to win and to have a successful ecommerce business. You should be willing to humanize your business and create deeper understanding or relationships with your customers who you know can really help your business.
Here’s a short pointer for everyone who is just starting up their eCommerce business or those who are planning to do so. It is very important to get to know your customers well, so the first will be:
- Get to know your customers
- Connect with your customers in social media
- Good “about us page”
- Create a live videos or a marketing videos
To know more about the details, please listen to our content.